# Karmen Žirovnik

> Karmen Žirovnik is a Ljubljana-based specialist in marketing communications, digital marketing and public relations. She has conceived and delivered more than 15 nationwide marketing campaigns for brands such as Mercator, Hofer, T-2, Žito, Tuš, Pivovarna Union, and Adriatic Slovenica, and heads the Marketing Department at the City of Ljubljana.

Karmen Žirovnik je ljubljanska strokovnjakinja za marketinško komuniciranje, digitalni marketing in odnose z javnostmi. Zasnovala in izpeljala je več kot 15 vseslovenskih marketinških kampanj za blagovne znamke, kot so Mercator, Hofer, T-2, Žito, Tuš, Pivovarna Union in Adriatic Slovenica, na Mestni občini Ljubljana pa vodi oddelek za marketing.

## Pages

- [Domov (slovenščina)](https://karmenzirovnik.si/): Full profile in Slovene: about, expertise, experience, testimonials, FAQ, contact.
- [Home (English)](https://karmenzirovnik.si/en/): Full profile in English.
- [Full profile as Markdown](https://karmenzirovnik.si/llms-full.txt): Complete site content in one plain-text file.

## Expertise

- Marketing communications: Concept, creative and execution of more than 15 nationwide campaigns for large and small clients alike. I know how to get the most out of even the smallest budget.
- Digital marketing: I have been co-creating digital campaigns since my first days in an advertising agency and introducing them to clients as a natural part of every communication strategy.
- Project management: Leading teams is where I shine: I bring out the best in every team member and make sure projects land on time, on budget and to the client’s satisfaction.
- Copywriting: One word can change everything. Political campaigns taught me the power of words and how to use them wisely, in service of the message.
- Social media marketing: Instagram, Facebook, Pinterest: I understand how they work and how to build a community with them. I have managed the accounts of the Mayor and the City of Ljubljana.
- Public relations: Good PR is more than sending out a press release. What matters most are genuine, long-term relationships with journalists and editors.

## Key facts

- Who is Karmen Žirovnik? Karmen Žirovnik is a marketing communications, digital marketing and public relations specialist based in Ljubljana, Slovenia. She is Head of Marketing Department at the City of Ljubljana and previously worked as an Account Director at an advertising agency.
- Which brands has she worked with? Her clients and projects include Mercator, Hofer, T-2, Žito, Tuš, Pivovarna Union, Adriatic Slovenica, Starck with Riko, Pijača Nula, and City of Ljubljana.
- What are her areas of expertise? Marketing communications, digital marketing, project management, copywriting, social media marketing, and public relations.
- Which languages does she speak? Slovene, English, Croatian / Serbian / Bosnian, and Spanish (basic).
- How can I get in touch? The quickest way is by email (see the Contact section on this page) or via LinkedIn.

## Contact

- Email: see https://karmenzirovnik.si/en/#kontakt (not published as plain text to avoid spam)
- LinkedIn: https://www.linkedin.com/in/karmen-%C5%BEirovnik-5a795315/
- Instagram: https://www.instagram.com/karmenzirovnik/
- Facebook: https://www.facebook.com/karmen.zirovnik