Karmen Žirovnik

Everything happens for a reason.




MY STORY

ABOUT ME

My name is Karmen Žirovnik.

I like sunny days and drinking coffee in Ljubljana city centre. I like my dog Dolly and my boyfriend Mak. I love my daughter Iva! I like Friday nights with my friends, martinis and unexpected shopping afternoons. I like reading fashion blogs and magazines. I like traveling around the world. I like learning new things. And I do not like boring people.

Favourite food: Sushi
Favourite drink: water and martini
Favourite colour: black
Favourite city: Barcelona and Sarajevo
Last movie: 50 shades of grey
Horoscope sign: Virgo
Cyblings: One sister, I love her
Magazines: Buro 24/7, Adweek, Quartz
Living abroad: Yes, Barcelona for 3 months
Favourite summer destination: Hvar and Rovinj
Last book: Girl boss and The power of visual storytelling
Languages: Slovene, English, Croatian/Serbian/Bosnian and a little Spanish

MY SKILLS

Marketing communications

, I have been able to idealize, create and execute more than 15 marketing, national wide campaings. I have worked on bigger and smaller account so I have larned to make use of even the smallest budgets
.
Projects: Mercator, Hofer, Starck with Riko, Žito, Tuš, Pivovarna Union, Adriatic Slovenica, T-2

Digital marketing

We are living and breathing digital. From the start of my working career in an advertising agency I was co creating digital campaigns and introducing it to clients.

Projects: Wiz - Adriatic Slovenica, Pijača Nula, Mercator Recepti, T-2, Starck with Riko

Project management

Leading teams is where I shine. I’m able to take the best from each person in a team and make the project on time, budget and to our clients satisfaction.

Projects: Mercator, Hofer, Starck with Riko, Žito, Tuš, Pivovarna Union, Adriatic Slovenica, T-2

Copywriting

One word can change everything. During my time in political campaings, I realized the power of a word and I learn to use them viselly and to my advantage.

Projects: T-2, Mercator Recepti, Pivovarna Union - Za Jazzy, Adriatic Slovenica

Social Media Marketing

Instagram, Facebok, PInterest does a girl need more? :) I understand the social media and I know hot to use ti. Currently I’m managing two social media accounts for the mayor and munincipality of Ljubljana. You can check our Instagram account here, and Facebook account there

Projects: Zoran Janković, Top 4 s Tjašo Kokalj

Public relations

It is not enough to just send press release to be good PR manager. Every good PR manager knows that good relationships with journalists are the most important.

Projects: Mercator Recepti

WHAT PEOPLE SAY

During my working life I have come across some wonderful people. I realized that we humans are social beings and as we used to live in tribes now we live in communities, with family, friends, coworkers. Below I have choosen some of my favourite people and asked them to write a sentence or two about me, so you better understand who am I and what I do.

Živa Javeršek

Freelancer and blogger,
La Vivavera

Karmen is a highly professional and motivated person with great communicational and organizational skills. In a world so saturated by content, hers definitely stands out from the crowd. She is always working with a great amount of passion and love which could be seen from the results of her work.

Mojca Majhen

Director and partner,
Paidea events

Karmen is responsible and dedicated person, with high level of emotional intelligence. Her ideas are creative and always with great results. It is always a great pleasure to work with her.

Nada Majdič

Head of Marketing and PR,
T-2

Karmen is one of the most reliable persons I worked with in my life. Her passion for the projects motivates the whole team. Her creativity always generate the best solutions for the work. It is a pleasure to work with her.

Mak Kordić

Director of digital agency,
CNJ

Our agency worked with Karmen on multiple digital projects and she proved to be smart, focused and determined project manager.

EXPERIENCE

My work experience is wast and diverse. I have choosen some of the most meaningful and I have orderd them from latest to my first.

Senior Adviser in the Cabinet of the mayor - Ljubljana

December 2014 - Present

- communication campaigns
- strategic consulting
- brand strategy development
- social media manager
- European Green Capital 2016 communications

Student in Public Relations department, National RTV

January 2010 - August 2010

- public relations
- organizing press conferences
- organizing small events
- media relations

Project assistant at Slovene Advertising Chamber

September 2006 - October 2008

- SOF - Slovene advertising festival
- Golden Drum - International advertising festival

Lead project manager on a election campaign for the mayor of Ljubljana

September 2014 - October 2014

- social media manager
- creative campaign
- digital strategy
- project manager

Marketing assistant for Lacoste brand

October 2008 - September 2009

- marketing assistant
- helping with PR

Project assistant at advertising agency MediaMix

July 2006 - August 2006

- account manager assistant
- administration

Account director in an Advertising Agency

August 2010 - September 2014

- project manager and client service
- copywriting
- social media manager
- multiple election campaigns

External Affairs assistant at Merck Sharp & Dohme

December 2007 - October 2008

- administration
- helping with PR
- organization
- communication

Student journalist at National RTV

July 2005 - September 2005

- student journalist for television news
- voice over reader

Send me an email

karmenzirovnik@gmail.com

Let’s connect